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Money Matters Pakistan > Blog > Digital Economy > Pakistan’s “Go Cashless” Campaign Fuels 35% Surge in Digital Transactions
Digital Economy

Pakistan’s “Go Cashless” Campaign Fuels 35% Surge in Digital Transactions

Money Matters
Last updated: April 21, 2025 6:29 am
Money Matters
Published April 21, 2025
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Islamabad’s push for digital payments gains significant traction in FY24.

Key Takeaways:

i) The “Go Cashless” initiative by the State Bank of Pakistan is driving rapid adoption of digital payments.

ii) Pakistan witnessed a substantial 35% growth in digital transaction volume during the fiscal year 2024.

iii) The campaign aims to enhance financial inclusion, transparency, and efficiency within the country’s financial system.


Islamabad, Pakistan – April 21, 2025 – Pakistan’s efforts to promote a digital economy are yielding significant results, with the “Go Cashless” campaign spearheading a remarkable 35% increase in digital transactions during the fiscal year 2024. This surge underscores the growing acceptance and adoption of digital payment methods across the country, marking a key milestone in the nation’s journey towards financial digitalization.

The “Go Cashless” campaign, championed by the State Bank of Pakistan (SBP), is a nationwide initiative designed to transition Pakistan towards a more digitally driven financial landscape. By encouraging the use of electronic payment systems, the campaign seeks to enhance financial inclusion by bringing more people into the formal financial sector. Digital transactions offer greater convenience, security, and transparency compared to traditional cash-based transactions, contributing to a more efficient and accountable economy.

The 35% increase in digital transaction volume in FY24 reflects the success of various measures undertaken as part of the “Go Cashless” initiative. These measures include awareness campaigns to educate the public about the benefits of digital payments, the development of robust digital payment infrastructure, and the introduction of user-friendly digital payment platforms by banks and financial institutions.

The 35% increase in digital transaction volume in FY24 reflects the success of various measures undertaken as part of the “Go Cashless” initiative.

Analysts believe that this significant growth in digital transactions will have a positive impact on Pakistan’s economy. Increased adoption of digital payments can lead to reduced costs associated with handling cash, improved efficiency in financial transactions, and greater transparency, which can help in curbing illicit financial activities. Furthermore, a robust digital payment ecosystem can foster innovation in financial technology (FinTech) and create new opportunities for economic growth and development.

The State Bank of Pakistan has reiterated its commitment to further strengthening the digital payment infrastructure and promoting digital literacy among the population to sustain this momentum. With continued focus and investment in this area, Pakistan is poised to unlock the full potential of a digital economy, paving the way for greater economic prosperity and financial inclusion in the years to come.

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TAGGED:cashless Pakistandigital financial inclusion Pakistandigital transactions PakistanFY24 digital paymentsGo Cashless campaignmobile payments Pakistanonline transactions PakistanPakistan digital economyPakistan FinTech growth.State Bank Pakistan digital
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